Abel Jimenez / Scope of Work

01 / The Business

Integrity Construction Services (ICS Plans): a design, planning, and construction firm operating since 2010, now scaling the planning side: pre-approved co-living plans, ADUs, additions, and lot strategies that turn one residential parcel into multiple sellable units. Licensed to work in Arizona, Nevada, and Texas, with a built-in workforce pipeline and a decade-long partnership behind 80 percent of current volume.

Co-living is growing nationally and no builder ranks for it in search yet. The current digital presence is a splash page and a Yelp listing, so this is a ground-up build. Whoever publishes first on these terms will hold those rankings for years.

02 / Approach

AI search engines score three things: social presence, owned publishing, and third-party press. Consistent themes across all three is how you become the answer when someone asks GPT or Gemini who builds co-living. The playing field is level right now. It will not stay that way once paid placement arrives.

Strategy

Define the brand and claim the category. Who you are, who you serve, the story of the planning business, and ownership of "the co-living builder" before anyone else thinks to take it.

Foundation

Build the platform once, properly. Website, social profiles, search listings. Set up so everything published afterward has somewhere to live and compound.

Authority

Publish consistently and get written about. An owned blog engine plus press releases on the wire, both running on the same themes.

AI Visibility

Show up in AI answers. The AIO package keeps themes consistent across social, blog, and press so AI engines surface you for co-living, ADU, and lot-splitting queries across your three licensed states.

Partnership

Leverage the Banana Split story. A produced educational series with your co-living partner that anchors the platform at launch. Produced once, then it keeps working.

03 / Scope of Work

Brand Strategy

Full brand audit and positioning
"The Co-Living Builder" category ownership plan
The planning-business story, told for growth
Audience personas: homeowners, investors, operators
Voice, tone, and messaging framework
Market and keyword research across AZ, NV, TX
Talent-attraction story for recruiting

Blogging & Search

Owned blog built on your new site
Topic architecture: co-living, ADUs, lot splitting, pre-approved plans, planning and permitting
Written and published for you on a consistent cadence
Structured for both Google and AI ingestion
Search performance tracking

PR & Third-Party Authority

Story development: the lot-splitting innovation, the co-living pioneer angle, the second-chance workforce
Press releases written and distributed on the wire
Third-party validation that AI engines score
Media kit and bio assets

AIO, AI Optimization Package

Theme consistency engineered across social, blog, and PR
Entity and profile optimization so AI engines know who you are
Visibility monitoring: how GPT and Gemini answer co-living and ADU queries in your markets
Quarterly AI visibility reporting and adjustments

Platform Build & Social Setup

Website built out from the current splash page
Google Business Profile and search listings
Social profiles created, branded, and bios written
Starter content placed on every profile
One-time setup, done right, no ongoing posting commitment

Banana Split Authority Series

Produced educational series with your co-living partner
The build side of co-living, told by the people doing it
Filmed, edited, and placed across your new platforms
Evergreen authority assets, produced once
Produced once at launch, with no ongoing content commitment

04 / Timeline

When	Phase	What Happens
WK 1-3	Strategy	Brand audit, positioning, personas, category and keyword research across your three states, messaging framework. The plan everything else executes against.
WK 3-5	Foundation	Website build-out, social profiles created and branded, search listings claimed, blog infrastructure live.
WK 5-6	Launch	First blog set published, first press release out, Banana Split authority series produced and placed.
MO 2-6	Execute	Blog cadence runs, press releases go out on the wire, AI visibility gets monitored and tuned each month.

05 / Investment

Two ways in, both include the full strategy build. The website build-out is a one-time fee added to either plan, and the strategy determines exactly what gets built on the site.

Recommended

6-Month / Monthly

$4,500/mo

6 months, plus the one-time website build-out

Strategy build included
Blog engine, written and published for you
Press releases on the wire
AIO, AI Optimization Package
Social setup and search listings
Banana Split authority series, produced once
Quarterly visibility reporting

6-Month / Pay in Full

$24,000

Paid upfront, plus the one-time website build-out

Strategy build included
Blog engine, written and published for you
Press releases on the wire
AIO, AI Optimization Package
Social setup and search listings
Banana Split authority series, produced once
Quarterly visibility reporting

Website Build-Out

$3,500

One-time

Built out from the current splash page
What gets built is defined by your strategy
Blog infrastructure included
Added to either plan at signup

06 / Terms

6-month minimum commitment on monthly and pay-in-full options
Monthly billing from signup. Pay-in-full due at signing.
Website build-out is a one-time $3,500 fee, billed at signup with either plan
60-day written notice to cancel after the initial term
Content and assets produced during the engagement are yours to keep
Qinary retains the right to use work in portfolio with client approval

Questions? buck@qinary.com

07 / Next Steps

Ready to get started? Onboarding can begin as early as Thursday or Friday of next week, June 18 or 19. Pick your plan above and fill out the form, and we will send over your intake strategy questionnaire to kick things off.